Sales and Marketing for Trailblazers
We help you grow through multi-channel marketing solutions, sales enablement, and brand strategy.
Sales Enablement
Sales is the lifeblood of any organization. We. LOVE. Sales. Work with us to make your sellers more productive. We will discuss goals and work together to design an integrated program. Have a particular campaign in mind? We will run with it, collaborating with your sales team from kick-off to completion. Other services offered: Prospect research training, template creation, call scripts, online and in-person events.
What we offer
Brand and Founder Story
Work with our executive comms team to ensure that your story is crisp, clear, and enticing. The founder’s story is critical for your business to succeed and we can get you there. As an extra service, we will kick-start your executive messaging strategy for internal/external communications.
Website Punch-Up
All roads merge at your website. We’ll help you with the essentials to ensure your unique value proposition shines on your site. At the same time, we’ll give it a visual punch-up and make sure your site is accessible to people with disabilities (a legal requirement!).
Account-Based Marketing
Understand your target market. Fine-tune who you want to speak to and what you want to say. Then go out and do it. We will shepherd you through this process and make sure that your team is setup for success moving forward.
Not sure what ABM means in your organization? We will work with your teams (typically sales, marketing, and operations) as a neutral 3rd party expert to define ABM and how to best implement.
Who we are
Jackalope Strategy was born out of a desire to work with the most innovative organizations. Budgets are tight and priority lists are long, we are here to help you understand direct needs that will drive business, then make it happen.
We take you, your story, and your product seriously. We love what we do and have fun too! Based in Denver, Colorado, we work nationwide, but believe in doing face-to-face business whenever possible.
Meet our Founder Kathryn McGinney
Experienced sales and marketing strategist
As a marketing and sales strategist, I help trailblazers grow their business through innovative marketing solutions, sales enablement, and brand strategy. I’ve spent 15+ years in the B2B world, working with sales executives, customers, and partners to drive revenue growth in multiple regions and industries.
I am a full-stack growth marketer that believes in driving revenue through both traditional and creative marketing practices. I hold an Account-Based Marketing (ABM) Certification through Momentum ITSMA, an industry-leading ABM Certification and Mentoring program. I built Splunk’s ABM program from scratch, driving millions in sales. In addition, I’ve led teams recognized with awards including:
Marketing Excellence Diamond Award, Momentum ITSMA
ANA B2 Award, Gold
B2B Marketing Elevation Award, Gold
As a member of the LGBTQ+ community I’m particularly passionate about working with founders traditionally underrepresented in startups, including women and people from the LGBTQ and BIPOC communities.
